Category: Mobile Advertising

Instagram to Introduce new Business-Centric Features By REFUGE Team

Posted on July 6th, 2016 Categories: Advertising, Analytics, Blog, Facebook, Instagram, Mobile Advertising, Social Media

By Vlad Vidaeff   Instagram continues to rise in popularity, especially with millennials, who love a platform that appeals to their propensity to take selfies.  Along with its visual focus, companies trying to target this segment have paid a close eye to the development of the platform.  As Facebook owns Instagram, it is no surprise that the platform has announced a host of new business tools.  This blog will highlight the new features and what it means for the evolution of the network. (more…) (more…)

Google to Increase Size of ads due to Mobile Trends By REFUGE Team

Posted on June 22nd, 2016 Categories: Advertising, Blog, Consumer Trends, Google, Google Advertising, Google Search, Mobile Advertising

By Vlad Vidaeff   The importance of Google advertising is unquestioned.  Whether you’re a start-up or a well-established corporation, paid ads are a necessity for continued success.  With that being said, consumer habits are changing as desktop usage is falling while mobile usage is rising.  This blog will touch on Google’s decision to increase the size of its ads and the reason for this development. (more…) (more…)

Google Introduces two new Interactive ad Formats for Mobile By REFUGE Team

Posted on January 13th, 2016 Categories: App Developers, Blog, Gaming, Google, Mobile Advertising

By Vlad Vidaeff   Google, always the innovator, recently launched two interactive ad formats for mobile: Trial Run Ads and Interactive Interstitial Ads.  Both ads take customization to a new level by giving advertisers a more immersive way to reach potential consumers.  This blog will explore the features of each type of ad and the companies that would benefit from using these new offerings as part of their marketing mix. (more…) (more…)

Mobile-Commerce is making a Big Splash on the Hospitality and Tourism Industry By REFUGE Team

Posted on February 27th, 2015 Categories: Advertising, Branding, Consumer Engagement, Customer Service, Marketing, Mobile Advertising

  Businesses today are thriving on setting a goal maximizing Self-serve technologies. These technologies are becoming more prevalent forms of communication. These forms of communication are can be B2C or B2B.  This is especially true with the advent of the numerous social media platforms. [caption id="attachment_2877" align="alignright" width="300"] A mobile-app using SoLoMo Technology to reserve a hotel.[/caption]   For example, the Cornell Hospitality Quarterly discusses a perspective on M-Commerce’s impact on intermediation. There are two terms that have been provided, the first being consumer engagement technology (CET) and the second being SoLoMo Applications. SoLoMo is an acronym that is abbreviated (more…)

Marketing a Business By REFUGE Team

Posted on August 7th, 2013 Categories: Blog, digital media, Email Marketing, Facebook, Marketing, Mobile Advertising

Marketing has its place in every business. According to the Business Dictionary, “Marketing is based on thinking about the business in terms of customer needs and their satisfaction.” Based on this, a marketer’s job is to prove how a product will satisfy their needs. Putting together a marketing strategy can be expensive and time-consuming, making the task quite challenging. There are two ways you can promote your business, traditional marketing and online marketing. Now, you will probably ask which one is more effective? There is no single answer for this question because both can help you succeed.   Traditional Marketing (more…)

Mobile Marketing: The Changing Demographics By REFUGE Team

Posted on May 16th, 2012 Categories: Branding, Campaigns, consumer behavior, Marketing, Mobile Advertising, Social Engagement, Uncategorized

If there’s anything traditional marketing can be adversely good at, it’s alienating an entire demographic that isn’t moved by a blanket message. Remember those burgeoning billboards on the sides of highways in the middle of nowhere? They’re still around, but they’re not as relevant as they used to be.   Smartphones and digital communication are now facts of life, and in trying to adapt to this not-so-new-fangled form of connecting, marketers are faced with changing their strategies and revised metrics. Again. Buckle in – it’s going to be quite a ride.     Device Demographics   Gone are the days (more…)

Mobile Advertising Trends to Come By REFUGE Team

Posted on December 14th, 2011 Categories: Mobile Advertising

Remember the 3 L’s of marketing? The most important tenet of them all? “Location, location, location!” There was a time we heard that phrase being chanted from the rooftops of all the skyscrapers in New York City. Then came the advent of the digital age and Web 2.0, and suddenly we were swept over by banner ads, click-throughs, digital ROI’s, SEO and Google rankings.                Just when we were getting used to the new lingo, we began dancing with business in the Social Media arena (read: Foursquare check-ins). Now, a business isn’t complete if (more…)