Category: Campaigns

Holiday Marketing By REFUGE Team

Posted on July 3rd, 2014 Categories: Advertising, Campaigns, Marketing

Holiday Marketing   Holidays are major players when it comes to marketing. Typically, there are big sales that are associated with each holiday that provides marketers with the opportunity to up their game in order to avoid getting caught in the shuffle. [caption id="attachment_2486" align="alignleft" width="300"] Firework display over downtown Houston[/caption]   We have compiled a list of the best tips and tricks to make your campaign stand apart from the rest.   Use What Makes You Different   When it comes to marketing, unless you are a major corporation, competing with the Coca Colas of the world is going (more…)

Holiday Marketing By REFUGE Team

Posted on November 13th, 2013 Categories: Advertising, Campaigns, Email Marketing, Marketing, Pinterest

The holidays are here and marketing is spreading the cheer. Everywhere you look during the holidays, businesses get into the spirit and change up their traditional marketing to a more spirited campaign. Here are a few tips to follow to get you through the festivities.   Prepare your website If you sell popular items on your website, prepare the system for the heavy traffic flow that is to come. The last thing you want is for your site to crash! Test your website often leading up to your big-rush sales.   Log onto social media Use social media to get (more…)

Are you using Google+? By REFUGE Team

Posted on October 2nd, 2013 Categories: Advertising, Blog, Branding, Campaigns, communication, consumer behavior, Consumer Engagement, digital media, Email Marketing, Facebook, Interns, Linkedin, Marketing, Media Planning, Non-traditional, Social Engagement, Social Media

If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even more. If you are not on Google+, here is why you should be. Circles You can place people into different circles and manage who sees what. You are able to converse with each group on separate topics, making your engagement more personal. In your business you (more…)

Public Relations Tactics: Old and New By REFUGE Team

Posted on September 18th, 2013 Categories: Advertising, Blog, Branding, Campaigns, communication, digital media, Facebook, Marketing, Non-traditional, Social Media

Public Relations Tactics: Old and New Public Relations is a strategic management function used by many businesses to accomplish their goals and follow their vision. PR professionals use many platforms to reach their target publics. Some fall under the traditional route and some are in the digital world.   Traditional PR   Traditional PR is all about the basics, press releases, email pitches and making phone calls to pitch a story. A press release is a written news story sent to the media in hopes that they will run in it on air, in a newspaper or on the radio. (more…)

Maintaining A Relevant Blog On Your Website in Important By REFUGE Team

Posted on September 11th, 2013 Categories: Blog, Campaigns, Marketing, Social Media

Blogging relevant, professional, quality and currant content is highly successful on attracting followers through (and to) one’s website. Today people have so many apps, social media, blogs and company or brands to keep up with in addition to maintain their own personal pages.   Why Do Blogs Matter?   Maintaining a blog regularly offers many benefits including attracting new leads, usable content quickly and allows you to drive traffic to your website via social media. They are also extremely useful SEO tools. If you want to be on the top in Google, updating a blog regularly will help achieve this. (more…)

Intern Spotlight: Stephanie Laucho By REFUGE Team

Posted on August 14th, 2013 Categories: Blog, Campaigns, communication, digital media, Facebook, Marketing, Refuge, Social Media

Stephanie Laucho has been a wonderful addition to The REFUGE Group team over the past couple of months. Consistently improving and putting forth her best effort on a daily basis, Stephanie was determined to learn as much as possible. Social Media Super Hero   Our clients’ social media pages felt the impact of Stephanie’s superb work while at The REFUGE Group. We quickly noticed increased engagement and new fans and followers once she learned the ropes. Once she learned what is appropriate to post, what prompts engagement and the idiosyncrasies between posting on different social media sites she soared higher (more…)

How to Succeed on Your Marketing Budget By REFUGE Team

Posted on July 17th, 2013 Categories: Blog, Branding, Campaigns, Facebook, Marketing

Deciding how much money to spend on your marketing plan is essential. Your main goal is to invest in productive marketing strategies that will bring your business the biggest ROI. You need to establish a marketing budget before diving into your business marketing goals for the next year. Having an estimate on how much money your company is willing to spend will help you decide what marketing efforts to use. After creating your estimated budget, then it is necessary to narrow it down to the essentials and what you can realistically afford.   Understand Your Business   Determining if your (more…)

Lead Generation By REFUGE Team

Posted on July 10th, 2013 Categories: Blog, Branding, Campaigns, digital media, Facebook, Marketing, Personality, Refuge

Finding leads is manageable, but peaking their interest and maintaining it in regard to your brand proves to be a challenge. Today, buyers have the ability to do their own research before deciding what they want to purchase. With the popularity of the Internet, their resources are unlimited. A new generation of consumers means that businesses need to be increasingly innovative and unique through their online presence in order to find customers that will see the value in your products and/or services.   The new era of educated consumers can actually benefit your business given the right exposure. The question (more…)

Increase Online Interest in Your Small Business By REFUGE Team

Posted on July 3rd, 2013 Categories: Blog, Branding, Campaigns, Marketing, Refuge

Websites are a dominant marketing tool in business in recent years compared to the 1990’s due to an increase in new businesses and the increased Internet usage by consumers, according to Creative Market. Most businesses create a website to expose their products, engage with consumers and create awareness. As a result, one of the maincomponents on which businesses compete is achieving the most website traffic. But this is not as easy as it sounds when there are a lot of competitors doing the same thing.   Attention-grabber websites are ones that study their target market and know the optimal tools (more…)

Millennial Marketing By REFUGE Team

Posted on June 28th, 2013 Categories: Blog, Campaigns, communication, consumer behavior, Facebook, Marketing, Social Engagement, Social Media

The Millennial Generation is “the most talked-about, researched, marketed-to generation ever,” according to Melissa Lavigne-Delville, Vice President of Strategic Insights and Culture Education at NBCUniversal. Presently, small businesses must focus on real-time content and deliver a big impact upon consumers in the Millennials’ world of social media and digital devices. It is becoming harder and harder to stay relevant for modern businesses, so we’ll offer a few tips to success at marketing to the Millennials.   Keep on Talking   Your business has the opportunity to connect with customers on a whole new and faster level through online real-time interaction. Social (more…)