Amazon Launches Amazon Video Direct to Compete with Google and YouTube

Posted on June 1st, 2016 by REFUGE Categories Amazon

By Vlad Vidaeff
 
Content creation is becoming an increasingly important part of a marketer’s toolkit.  Rather than simply sharing content, marketers are now expected to create visually appealing photos and videos on social media.  User-generated content, live streaming, and streaming services are popular with YouTube, Periscope, Facebook Live, Netflix, Hulu, Amazon Prime, and Vimeo being some of the major players.  This blog will discuss Amazon’s announcement to launch the company into the user-generated video market. (more…)

YouTube Unplugged: The Future of Television and live Streaming?

Posted on May 25th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
 
As of late, it seems like everyone is trying to establish itself as a potential player in live streaming and the future of television.  Facebook, Twitter, Apple, Amazon, and now Google are just a sample of some of the larger players who have begun to make moves.  As millennials have made it clear that they see no value in paying for cable television when they are only interested in watching a handful of channels, media companies have become more flexible in considering new solutions to attract this generation of consumers.  This blog will discuss YouTube Unplugged, Google’s attempt to target this valuable consumer base. (more…)

A New Partnership with the NFL: Twitter’s Saving Grace?

Posted on April 14th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
Twitter, are you ready for some football?  The NFL and Twitter have recently announced a streaming partnership for Thursday Night Football games.  This blog will discuss the terms of the agreement and what it means for the struggling social media network.  In the past, I have been critical of Twitter for several proposed or implemented changes to its platform.  In this case, I whole-heartedly support Twitter’s effort to make live TV an important aspect of its strategy moving forward. (more…)

A Modern-Day Cameraman: The new Current app

Posted on February 10th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
 
The movie Nightcrawler stars Jake Gyllenhaal as Louis Bloom, a struggling man who stumbles into a career as a cameraman breaking crime stories.  With the new app Current, you can become a “nightcrawler” and earn extra cash by reporting the news.   This blog will introduce Current and discuss its impact on how news organizations disseminate and break current news. (more…)

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