Posted on March 27th, 2013 by admin Categories Social Media
It’s spring cleaning time, and your social media channels are not exempt. In case your social media outreach efforts have migrated into a dark, unused corner of your closet during the winter months, here are a few ideas to help you dust them off and make them more effective.
Is Your Drawer of Followers a Jumbled Mess?
A website like Tweepi can help you get a handle on who is following you on various social media channels. This is a good time to evaluate your followers and to clarify your strategy for managing “inactive” followers.
Do Any of Your Rooms Need a Fresh Coat of Paint?
You can show your brand in a whole new light. Take some time to update the cover pictures and other images that you are using on Facebook, Google Plus and other social media platforms.
Do You Really Still Need that Bicycle in the Garage that You Never Use?
This is an opportunity to evaluate the social media platforms that you are using. Have any of them been dormant for months? It may be beneficial to prune your social media tree to maximize over-all fan engagement.
Have You Considered Making a List?
You can more effectively listen to relevant conversations on Twitter by strategically creating lists on that platform. Consider a private list of competitors or a public list of your best customers. Aim for those key individuals who will maximize your marketing mix.
Take Some Time to Smell the Flowers
Once you’ve completed your social media cleaning, enjoy the arrival of spring. Seek out the possibility of hosting an outdoor event with a nonprofit or community group in your area.
How do you spring clean your social media channels? Share in a comment below.
Posted on March 20th, 2013 by admin Categories Social Media
If you are feeling skeptical that your social media efforts are having any effect, a recent post by Stephanie Chandler for Forbes.com assures you that they certainly are. While building momentum with social media is not an overnight proposition, Chandler highlights the hidden impact social media campaigns have for businesses.
As a supplement to Chandler’s article, the following (based on the article) is a poem of encouragement for those social media marketers wondering when they will see the fruits of their labors.
Spring Has Come, and So will the Fruit of Your Social Media Labors
Let people know your name and tell them what it is you do
“Sit Down” a while and ask them what they like and DON’T LIKE too
Say “Howdy” to them often, or at least give them a smile
Invite them over to your place so they can see your style
If you see they have a problem,
Do your best to lend a hand
Share your knowledge with them as often as you can
Now, many won’t respond to you,
But they’ll know that you’re there
And someday they’ll surprise you when they open up and share
Your progress may be hidden, Your forward steps concealed
No clock will tell exactly when such things might be revealed
It can be slow to breakthrough,
Yet you are on the right track
Soon your big wins will come and then
You won’t stop to look back.
What advice do you have for a marketer struggling with the slow results of a social media campaign? Share your thoughts in a comment below.
Posted on March 13th, 2013 by admin Categories Marketing
Write what you know. This common advice may have served you well in picking a topic for an essay for a creative writing class in high school or college. However, the well-known axiom may prove to be lacking when a client calls on you to create quality content concerning a topic about which you know nothing. Ignorance may be bliss, but it is doubtful that it will draw in many readers.
Fortunately for you, the marketer needing to become an expert, a recent article by Lindsey Kirchoff for Hub Spot shares some ideas to help you quickly get up to speed in your area of need. Kirchoff describes 10 steps to take you from novice to fluent in any industry. Here are some of the highlights.
Learn the Language- Whatever your new industry is, it will likely have a unique way of communicating and carrying out its business, which you need to learn. Subscribe to industry publications and follow influencers on social media. Seek out opportunities to take classes from experts, and don’t hesitate to ask your questions. You will increase your ability to communicate your client’s message as you gain insights into the industry’s jargon and rules.
Meet Your Neighbors- As your knowledge of the industry increases, take time to reach out to knowledgeable members of the community. Whether you interact with people at industry conferences, online or otherwise, these relationships can be helpful in moving you from an introductory level to an intermediate level of fluency. As you progress, be sure to share your new knowledge with these individuals as well.
Start the Conversation- Consider how your client fits into the landscape of the industry. Who are their buyers? What is their mission statement? Having established a good grasp of the language and solid relationships with the leading members of the community, you are prepared to begin telling your client’s story, highlighting the strengths that make their business unique in its space.
What experience have you had learning about a new industry? Share your experience in a comment below.
Posted on March 6th, 2013 by admin Categories Social Media
With Opening Day 2013 quickly approaching, the days aren’t long enough for Kelly George, the new Social Media Director of the Houston Astros. While the players and coaches on the field are doing everything they can to turn the team’s on-field performance around in 2013, George has her goals in place to keep the organization’s fan base engaged and growing throughout the season and into the future.
“Some of our goals include continuing a conversation with our fans, developing new and engaging digital programs for our fans and providing unique and creative content to engage and inform our fan base,” said George when asked about the Astros’ social media goals for the upcoming season. She indicated that one of the club’s new interactive digital programs would be released before the regular season begins on March 31.
Keeping all aspects of the Astros’ social media efforts on the same page requires one thing in particular: coordination. George, along with her team, often have news coming in from various locations which needs to be efficiently funneled into the various platforms that the Astros use to communicate to their community of followers. George mentioned CAREavan (the team’s February tour of various locations in Texas) as a “good example of a large-scale event where we had multiple team members in multiple places and multiple events all happening at once.”
From a communication perspective, the upcoming season presents several challenges for George and the Astros. The team is moving to a new league, which means new opponents and new rivalries. Further, the organization’s decision to build its team from within with young talent means that many of the players are unknown to the fanbase. The marketing challenge of this situation according to George is that, “we now need to introduce our fans to these players, their abilities and their personalities.”
George says that the Astros are always looking for ways to enhance the online experience of their fan base, which George describes as having “a personality that is unique and all its own (#astrosmovies anyone?).” The club is already planning six social media nights at Minute Maid Park during the season, which will include tickets to a game and other special features, such as batting practice access and a reception with Orbit, the team’s mascot. Further, George and the team are always listening for fan feedback about their experience since “many times the best ideas come from the fans.”
The Astros’ first pitch of the season will be thrown in 25 days. Kelly George is doing everything she can to make sure that, at least online, that pitch is a strike.
Have you had a positive or negative social media experience with the Astros or some other sports organization? Share it in a comment below.