Billboards and Out-of-Home Media: Do They Still Work?

Posted on September 21st, 2016 by REFUGE Categories Advertising

By Brandon Palmer

When we leave the house every morning and get on the highway, what is the first thing we see on the road? Billboards? You guessed it! Of course, it’s not just billboards that are visible outside of our homes. Ads on public transportation, at the Houston METRORail, and on any free space advertisers are able and willing to purchase. We speak so often about digital media, social media specifically, and the huge impact it is having on marketing and the world in general, it seems only fair that we level out the conversation and discuss a bit about how other media advertising strategies (Out-of-Home advertising) are faring in comparison. (more…)