Google to Increase Size of ads due to Mobile Trends

Posted on June 22nd, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
The importance of Google advertising is unquestioned.  Whether you’re a start-up or a well-established corporation, paid ads are a necessity for continued success.  With that being said, consumer habits are changing as desktop usage is falling while mobile usage is rising.  This blog will touch on Google’s decision to increase the size of its ads and the reason for this development. (more…)

YouTube Unplugged: The Future of Television and live Streaming?

Posted on May 25th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
As of late, it seems like everyone is trying to establish itself as a potential player in live streaming and the future of television.  Facebook, Twitter, Apple, Amazon, and now Google are just a sample of some of the larger players who have begun to make moves.  As millennials have made it clear that they see no value in paying for cable television when they are only interested in watching a handful of channels, media companies have become more flexible in considering new solutions to attract this generation of consumers.  This blog will discuss YouTube Unplugged, Google’s attempt to target this valuable consumer base. (more…)

Google’s Innovative Project: Blending Search and Social Media

Posted on April 27th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
When a new project doesn’t even have a name yet, it makes it that much cooler.  When it’s coming from Google, you have the attention of the general public.  This blog will explore the innovative new project by Google which blends Google search results and elements of a social media network. (more…)

The REFUGE Group’s Analytics Services

Posted on April 7th, 2016 by REFUGE Categories Analytics

By Vlad Vidaeff
As a full-service boutique advertising agency, The REFUGE Group offers a vast array of marketing services ranging from traditional marketing to digital marketing and public relations/events.  Under the digital marketing umbrella, one of our core competencies is the analytics services that we provide to our clients.  This blog will give you a preview of the way in which we provide key metrics on a weekly basis. (more…)

A Deadly blow to Flash

Posted on March 2nd, 2016 by REFUGE Categories Adobe

By Vlad Vidaeff
If you’ve ever watched a video online, you’re familiar with Flash.  Flash is the software provided by Adobe that allows you to watch a video on your device.  If you’ve used Flash, you are also familiar with the constant need to download updates and new versions of the software.  This is not due to constant innovation on the part of Adobe.  It’s due to the frequent bugs and other errors that make patches a necessity.  Along with several other heavy hitters, Google has announced that it will no longer support Flash.  This blog will explore the reasoning behind this decision and the impact it will have on how we view videos online. (more…)

The Puppy Bowl Outdoes Itself with the Addition of Virtual Reality

Posted on January 21st, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
February 7, 2016.  Only a couple of weeks away, this is the date when the AFC Champion and the NFC Champion will face off in the Super Bowl.  As I grew up in Boston and Tom Brady went to my alma mater, I have no qualms in saying that I hope the New England Patriots will be taking part in this year’s festivities.  Regardless of the teams participating, the Super Bowl is truly a spectacle.  Commercials are almost as popular as the game itself.  Companies such as Anheuser-Busch, Doritos, GoDaddy, and many others pay exorbitant fees for a 30 second segment or more during the big game.  These companies are paying for the viewership and the exposure that they will be getting during the most popular program of the year.  In recent years, the Puppy Bowl has garnered quite the following as a break from the action. (more…)

Google Introduces two new Interactive ad Formats for Mobile

Posted on January 13th, 2016 by REFUGE Categories App Developers

By Vlad Vidaeff
Google, always the innovator, recently launched two interactive ad formats for mobile: Trial Run Ads and Interactive Interstitial Ads.  Both ads take customization to a new level by giving advertisers a more immersive way to reach potential consumers.  This blog will explore the features of each type of ad and the companies that would benefit from using these new offerings as part of their marketing mix. (more…)

The New Era of Google+

Posted on January 6th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
The history of Google+ has been an interesting one.  The social media platform’s importance as a benefit to your SEO is unquestioned.  However, Google+’s aspirations to be a direct competitor to Facebook have been a mixed bag.  This blog will explore Google+’s history and the recent changes made to the platform. (more…)

The Benefits of Google Hangouts for your Business

Posted on December 2nd, 2015 by REFUGE Categories Blog

By Vlad Vidaeff
I have been a big fan of the complete menu of Google apps for the past decade.  In fact, in almost every situation, I prefer Google’s offerings to their main competitor.  Victory to Gmail over Microsoft Outlook.  Thumbs up to Google Maps over Apple Maps.  Cheers to Google Docs over Microsoft Office for group projects.  This blog will explore the benefits of an underrated Google app: Google Hangouts. (more…)