The Rising Impact of Social Media on the news

Posted on August 10th, 2016 by admin Categories Blog

As a child, I remember waking up and coming downstairs for breakfast. While I was eating, my dad would read the newspaper, cigar in hand. While he stills does the same today, this is becoming an extinct practice. Most people nowadays, especially millennials, get their news online. The blog will analyze the increasing impact of social media as a source for the news.

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LinkedIn: How does it Stack up with Social Media Engagement

Posted on July 27th, 2016 by REFUGE Categories B2B

By Brandon Palmer
 
LinkedIn has been called the Facebook for professionals. Unfortunately, a platform designed for business has not quite garnered the interest that many would have hoped. With that in mind, this blog will discuss the viability of LinkedIn as a crucial part of a firm’s social media marketing strategy. (more…)

LinkedIn Upgrades its Advertising Platform for Account-Based Marketing

Posted on March 30th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
 
LinkedIn has been the haven for B2B marketers for quite some time.  Known as the “Facebook for professionals,” the network’s active users are mostly professionals in a variety of industries.  Along with individual profiles, many companies have company pages on LinkedIn.  Given its user base, LinkedIn has recently introduced LinkedIn Account Targeting.  This blog will discuss how companies can run effective account-based marketing campaigns by using this new tool. (more…)

The Insider’s Guide to LinkedIn and why your Business should have an Active Presence

Posted on October 7th, 2015 by REFUGE Categories Advertising

Screen Shot 2015-10-07 at 12.38.08 PM
 
By Molly Redus
 
Social media has created endless opportunities for not only consumers, but businesses as well. Businesses within a variety of industries are heavily involved in the social media realm. One of the popular platforms used by companies is LinkedIn. Today, there are over 3 million company pages active on LinkedIn. LinkedIn has created an algorithm that provides multiple features to benefit a business and their online presence. (more…)

Are you using Google+?

Posted on October 2nd, 2013 by Skye-Lynn Ferch Categories Advertising

Are you using Google+ ?

If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even more. If you are not on Google+, here is why you should be.

Circles

You can place people into different circles and manage who sees what. You are able to converse with each group on separate topics, making your engagement more personal. In your business you might have certain messages to relay to different target audiences, and this feature allows you to do so without posting a one-for-all message.

Communities

Imagine a place that allows you to interact and meet people whom all share the same interests; communities does just that. It connects users with others who are posting about the same topic. You can use this to benefit your business by reaching out to those who already show an interest in what you are offering. You can also plan events within this feature, making it easy to send out invites to just the right people.

Hangouts

Hangouts are where you can catch up with your followers/friends with video, voice calls or share photos. You can have up to a 10-person conference call from all around the world (for free), and share photos and emojis in your conversation. Another great thing about the video aspect is you can pre-record your videos to post to the web at a later time.

Bonus

Since Google is the creator, your business’s Google+ profile will always pop-up on the top right of the search results.

With the unique features offered, it is no wonder it has millions of users and is the next big thing! Google is creating a new way of communicating with its easy-to-use, engaging social networking site. Now is the time to join, the media buzz surrounding the site is bound to draw in many more users.

Deadlines & Meeting Them

Posted on September 25th, 2013 by Skye-Lynn Ferch Categories communication

You, the person next to you and the stranger over there all have deadlines. There is no one in today’s society that doesn’t have some sort of deadline. There are a variety of methods of going about completing deadlines. Here are some practical and do-able tips on never missing any more deadlines and even finishing early.

Deadlines & Meeting Them

  • Create A Start & End Dates: Write or input tasks and deadlines into a planner or digital calendar. This creates a clear picture for a visual timeframe. Keep your planner or calendar out into plane view so that you will be reminded of your upcoming deadlines.
  • Be Realistic: Set realistic expectations for your clients, employees and most of all yourself. You don’t want to become overwhelmed, keep it simple and timely when setting your expectations for your tasks to get done.
  • Don’t Be Mental: Although mental lists work well for most people. However it can be a struggle to remember everything when you have several deadlines, multiple projects and tasks.  Seeing things written down is helpful because you won’t be solely relying on recollection.
  • Break It Down: Break down projects into little tasks and work one step at a time. This will help give you an estimated amount of time needed to finish one task and how long it will take you to finish the remaining steps.
  • Disconnect: In order for all of this to work smoothly you have to cut off connections with the world just until the task is done. Forward calls to voicemail, inform others that you prefer not to be disturbed and refrain from social media. Most importantly don’t use scheduled project task time to do other work projects or personal endeavors.
  • Reward Yourself: Treat yourself with a reward for all your hard work once you have met your deadline. Whether it’s a big or small reward, you will have an “eye on the prize” mentality to push you to the end.

Deadlines are vital in life and business they keep us on track and on point.

LinkedIn Marketing – Thinking Beyond the Resume

Posted on February 22nd, 2012 by Tiffany Categories Blog

Many of us have LinkedIn profiles displaying our work histories and employer endorsements, but let’s be honest – many of those profiles lay dormant while the more visually engaging social media networks hold our attention for the largest part of our days.
 
But LinkedIn is a powerful medium right at our fingertips to connect with like-minded professionals, especially via business or product recommendations. Granted, you have to pour in a little effort to garner attention from the community; but we all know how far a personal recommendation goes in communicating trust and value.
 
There are a few avenues to explore if you’re thinking about branching your advertising efforts into a purely professional sphere. 
 
 
LinkedIn Ads
 
Begin with LinkedIn Ads that let you define your scope by geography, industry, career and decision makers. LinkedIn Ads also let you control how much you spend on your advertising budget. You can pay through either cost per clicks (CPC) or cost per impressions (CPM).
 
Blog Feed 
 
If you’re looking for your target market to get a better understanding of your products and services at a glance, you may want to embed your blog feed into your LinkedIn profile. WordPress offers an application that streams in your updates – which translates to easy access to build personal, human connections. 
 
 
Page Upgrades
 
If you have an existing business profile, consider adding a few upgrades to your company page, which can include a company overview tab, products and services tab, analytics and in case you’re looking to recruit quality talent, a career page where you can feature videos and employee profiles.
 
You can even expand your presence through custom groups, direct ad campaigns and utilizing events to feed the event planner in you.
 
 
Let us know in the comments how you’ve used LinkedIn to boost your online presence!
 

 

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