Snapchat Bulks up to take a big step Towards Monetizing its Business

Posted on September 14th, 2016 by REFUGE Categories Blog

By Vlad Vidaeff

It is no secret that Snapchat is one of today’s most promising social media networks.  Capitalizing on a younger generation, Snapchat allows what some have called the “selfie generation” to indulge in what they like to do: take pictures of themselves and their friends.  As the platform’s user base continues to grow at an impressive rate, monetizing its business is a key strategic focus.  This blog will explore how Snapchat’s recent acquisition is a positive step in that direction. (more…)

Snapchat as a Marketing Tool

Posted on August 31st, 2016 by REFUGE Categories Advertising

By Giselle Cartagena

The power of social media and its effect on our everyday lives is prominent today. The usage of such on a personal level can be an easy decision but what triggers uncertainty can be integrating it as a business strategy for a company. One of the most intriguing networking outlets is Snapchat. The four-year-old outlet stands with 10 billion views per day and growth of 400 millions users per day, vastly surpassing the historical growth rates of legendary sites like Facebook and Twitter. This marks an impressive opportunity to approach an undiscovered target market and to increase brand awareness for any business. This blog will provide an overview of the marketing opportunities Snapchat offers for businesses. (more…)

The Rising Impact of Social Media on the news

Posted on August 10th, 2016 by admin Categories Blog

As a child, I remember waking up and coming downstairs for breakfast. While I was eating, my dad would read the newspaper, cigar in hand. While he stills does the same today, this is becoming an extinct practice. Most people nowadays, especially millennials, get their news online. The blog will analyze the increasing impact of social media as a source for the news.

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3V Advertising and Snapchat’s Push to Become a Leader in Mobile Advertising

Posted on September 30th, 2015 by REFUGE Categories 3V Advertising

By Katelyn Whittaker
 
Back in January Snapchat made a big change to its platform by adding Live Stories and the Discover Tab. Both additions set the company on a journey for success, becoming an advertising platform that can compete with giants such as Facebook and Twitter. (more…)

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