Social Virtual Reality: Facebook’s Next Challenge

Posted on March 23rd, 2016 by REFUGE Categories Blog

By Vlad Vidaeff
Looking back on the technological innovation that has taken place during my lifetime alone is remarkable.  Here’s a snapshot of what things were like when I was a kid: I would log-on to the Internet using dial-up so I could IM with my friends; while I was online, our landline phone could not be used; loading a web page took so long that I would often read a magazine while I was waiting; cell phones resembled small bricks and the best part was playing snake; a couple years earlier, cell phones didn’t even exist; if I wanted to meet my friend at the park, we would set a time to meet; if he didn’t show up, I would wait 15 minutes and then go home.  Fast forward to the year 2016 and the every day life of a young professional: the Internet is so fast that I get frustrated when a page takes more than a couple seconds to load; AOL is a dinosaur while Google, Facebook, and other social media platforms grab our attention on a daily basis; cell phones are sleek and we often use them to surf the web more often than our computers.  What does the future hold?  Virtual reality has a nice ring to it but so far it hasn’t made much of an impact in the life of an average person.  Facebook is looking to change that.  This blog will discuss Facebook’s new focus on virtual reality and what it hopes to achieve. (more…)

The Puppy Bowl Outdoes Itself with the Addition of Virtual Reality

Posted on January 21st, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
February 7, 2016.  Only a couple of weeks away, this is the date when the AFC Champion and the NFC Champion will face off in the Super Bowl.  As I grew up in Boston and Tom Brady went to my alma mater, I have no qualms in saying that I hope the New England Patriots will be taking part in this year’s festivities.  Regardless of the teams participating, the Super Bowl is truly a spectacle.  Commercials are almost as popular as the game itself.  Companies such as Anheuser-Busch, Doritos, GoDaddy, and many others pay exorbitant fees for a 30 second segment or more during the big game.  These companies are paying for the viewership and the exposure that they will be getting during the most popular program of the year.  In recent years, the Puppy Bowl has garnered quite the following as a break from the action. (more…)