Billboard Advertising
Billboards, also known as billing boards in some parts of the world, have evolved significantly since serving as a canvas for cigarette companies. They’ve run the gamut from cigarette and rest stop ads to high-end digital billboards in megalopolis nerve centers like Times Square and cities like Singapore and Dubai. So, clearly, they’re not […]
Media Integration: Why Bother?
Direct mail pieces. Email blasts. QR codes. Billboards. Website banner ads. iAds. Blog posts. Facebook pages. Twitter accounts. Google +. Newspaper ads (yes, they’re still being read). If you’re feeling overwhelmed by the myriad of ubiquitous marketing channels to tap into, chances are your audience is in the same boat as you are. Only, they’re […]