Instagram to Introduce new Business-Centric Features

Posted on July 6th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
Instagram continues to rise in popularity, especially with millennials, who love a platform that appeals to their propensity to take selfies.  Along with its visual focus, companies trying to target this segment have paid a close eye to the development of the platform.  As Facebook owns Instagram, it is no surprise that the platform has announced a host of new business tools.  This blog will highlight the new features and what it means for the evolution of the network. (more…)

The REFUGE Group’s Social Media Services

Posted on May 11th, 2016 by REFUGE Categories Advertising

By Vlad Vidaeff
Do you not have the time to maintain active social media profiles?  Are you overwhelmed by the seemingly endless list of social media platforms?  Are you unsure about how to tailor your content to each platform and how to increase your following as well as the effectiveness of your posts?  The REFUGE Group offers advanced social media services customized to your specific business.  This blog will explore some of REFUGE’s offerings which fall under the social media umbrella. (more…)

The REFUGE Group’s Analytics Services

Posted on April 7th, 2016 by REFUGE Categories Analytics

By Vlad Vidaeff
As a full-service boutique advertising agency, The REFUGE Group offers a vast array of marketing services ranging from traditional marketing to digital marketing and public relations/events.  Under the digital marketing umbrella, one of our core competencies is the analytics services that we provide to our clients.  This blog will give you a preview of the way in which we provide key metrics on a weekly basis. (more…)

Go big or go home: Twitter Shoots for the stars by Eliminating 140-Character Limit

Posted on February 24th, 2016 by REFUGE Categories Analytics

By Vlad Vidaeff
One of the aspects of Twitter that has made it so iconic and different from any other social media platform is its 140-character limit.  Along with creating the use of hashtags, the character limit has become synonymous with Twitter.  It has also had a major impact on how users and brands communicate on the platform.  Due to the character limit, you have to be concise and brief in getting your message across.  All of this is set to change.  Twitter has announced that it will axe the character limit and institute a new character limit of 10,000 characters as early as March.  This blog will discuss the advantages and disadvantages of this major change as well as its impact on marketers. (more…)

The Insider’s Guide to LinkedIn and why your Business should have an Active Presence

Posted on October 7th, 2015 by REFUGE Categories Advertising

Screen Shot 2015-10-07 at 12.38.08 PM
By Molly Redus
Social media has created endless opportunities for not only consumers, but businesses as well. Businesses within a variety of industries are heavily involved in the social media realm. One of the popular platforms used by companies is LinkedIn. Today, there are over 3 million company pages active on LinkedIn. LinkedIn has created an algorithm that provides multiple features to benefit a business and their online presence. (more…)