Category: Facebook

The Evolution of Facebook’s News Feed By REFUGE Team

Posted on November 25th, 2015 Categories: Blog, Facebook, Social Media

By Vlad Vidaeff   In 2005, I happened to be one of the first batches of teenagers to try out what was at the time a strange new website: Facebook.  After graduating from high school, I was eagerly awaiting the start of college after the summer.  Going to school out of state, I didn’t know anyone else who was planning to attend the University of Michigan.  With Facebook gaining popularity among my age group, I thought it would be a fun way to get to know some of my classmates before I stepped foot on campus.  Ten years later, it’s (more…)

Facebook Continues to Innovate with new Features By REFUGE Team

Posted on October 29th, 2015 Categories: Blog, Facebook, Social Media

By Vlad Vidaeff   Mark Zuckerberg and the creative team in Menlo Park sure have been busy as of late.  Facebook has been steadily rolling out waves upon waves of new features.  Better yet: there are exciting new features on the way in the near future as well! (more…) (more…)

Social Media Trends to Watch for in 2014 By REFUGE Team

Posted on December 26th, 2013 Categories: Blog, Branding, Facebook, Marketing

2013 was the year for Vine, SnapChat and social analytics. Social media marketing is only going to get bigger in 2014. As year-end approaches we want to give you insight into social media trends to expect next year.   1)    Social Video is set to become a big way to market your brand in 2014. Pew Research published a report that states, “The share of online adults who watch or download videos has also grown from 69% of internet users in 2009 to 78% today, and mobile phones have become a key part of the video viewing and creating experience.” (more…)

Are you using Google+? By REFUGE Team

Posted on October 2nd, 2013 Categories: Advertising, Blog, Branding, Campaigns, communication, consumer behavior, Consumer Engagement, digital media, Email Marketing, Facebook, Interns, Linkedin, Marketing, Media Planning, Non-traditional, Social Engagement, Social Media

If you haven’t heard, the latest movement hitting the social networking world is Google+. The networking service was created in 2011 but is just now gaining the title of the “next big thing” in the digital world. In early 2013, Google+ had close to 360 million active users and is projected to grow even more. If you are not on Google+, here is why you should be. Circles You can place people into different circles and manage who sees what. You are able to converse with each group on separate topics, making your engagement more personal. In your business you (more…)

Public Relations Tactics: Old and New By REFUGE Team

Posted on September 18th, 2013 Categories: Advertising, Blog, Branding, Campaigns, communication, digital media, Facebook, Marketing, Non-traditional, Social Media

Public Relations Tactics: Old and New Public Relations is a strategic management function used by many businesses to accomplish their goals and follow their vision. PR professionals use many platforms to reach their target publics. Some fall under the traditional route and some are in the digital world.   Traditional PR   Traditional PR is all about the basics, press releases, email pitches and making phone calls to pitch a story. A press release is a written news story sent to the media in hopes that they will run in it on air, in a newspaper or on the radio. (more…)

Intern Spotlight: Stephanie Laucho By REFUGE Team

Posted on August 14th, 2013 Categories: Blog, Campaigns, communication, digital media, Facebook, Marketing, Refuge, Social Media

Stephanie Laucho has been a wonderful addition to The REFUGE Group team over the past couple of months. Consistently improving and putting forth her best effort on a daily basis, Stephanie was determined to learn as much as possible. Social Media Super Hero   Our clients’ social media pages felt the impact of Stephanie’s superb work while at The REFUGE Group. We quickly noticed increased engagement and new fans and followers once she learned the ropes. Once she learned what is appropriate to post, what prompts engagement and the idiosyncrasies between posting on different social media sites she soared higher (more…)

Marketing a Business By REFUGE Team

Posted on August 7th, 2013 Categories: Blog, digital media, Email Marketing, Facebook, Marketing, Mobile Advertising

Marketing has its place in every business. According to the Business Dictionary, “Marketing is based on thinking about the business in terms of customer needs and their satisfaction.” Based on this, a marketer’s job is to prove how a product will satisfy their needs. Putting together a marketing strategy can be expensive and time-consuming, making the task quite challenging. There are two ways you can promote your business, traditional marketing and online marketing. Now, you will probably ask which one is more effective? There is no single answer for this question because both can help you succeed.   Traditional Marketing (more…)

How to Succeed on Your Marketing Budget By REFUGE Team

Posted on July 17th, 2013 Categories: Blog, Branding, Campaigns, Facebook, Marketing

Deciding how much money to spend on your marketing plan is essential. Your main goal is to invest in productive marketing strategies that will bring your business the biggest ROI. You need to establish a marketing budget before diving into your business marketing goals for the next year. Having an estimate on how much money your company is willing to spend will help you decide what marketing efforts to use. After creating your estimated budget, then it is necessary to narrow it down to the essentials and what you can realistically afford.   Understand Your Business   Determining if your (more…)

Lead Generation By REFUGE Team

Posted on July 10th, 2013 Categories: Blog, Branding, Campaigns, digital media, Facebook, Marketing, Personality, Refuge

Finding leads is manageable, but peaking their interest and maintaining it in regard to your brand proves to be a challenge. Today, buyers have the ability to do their own research before deciding what they want to purchase. With the popularity of the Internet, their resources are unlimited. A new generation of consumers means that businesses need to be increasingly innovative and unique through their online presence in order to find customers that will see the value in your products and/or services.   The new era of educated consumers can actually benefit your business given the right exposure. The question (more…)

Millennial Marketing By REFUGE Team

Posted on June 28th, 2013 Categories: Blog, Campaigns, communication, consumer behavior, Facebook, Marketing, Social Engagement, Social Media

The Millennial Generation is “the most talked-about, researched, marketed-to generation ever,” according to Melissa Lavigne-Delville, Vice President of Strategic Insights and Culture Education at NBCUniversal. Presently, small businesses must focus on real-time content and deliver a big impact upon consumers in the Millennials’ world of social media and digital devices. It is becoming harder and harder to stay relevant for modern businesses, so we’ll offer a few tips to success at marketing to the Millennials.   Keep on Talking   Your business has the opportunity to connect with customers on a whole new and faster level through online real-time interaction. Social (more…)