Category: Facebook

#Facebookhashtags #arehere By REFUGE Team

Posted on June 21st, 2013 Categories: Blog, Branding, communication, Facebook, Marketing, Social Media

Facebook announced the start of Hashtags on their social network site, as Twitter, Instagram and Pinterest have done.  Hashtags are used to search specific topics of interest. You can now improve content to a post or show that it is part of a common topic. As Facebook states, “Hashtags are just the first step to help people more easily discover what others are saying about a specific topic and participate in public conversations.”  How to #hashtag  Brainstorm 3-5 keywords as your hashtag focus. Find out what the majority of people are searching for and terms that have low competition in (more…)

Tacos can be Messy and so can Social Media By REFUGE Team

Posted on June 12th, 2013 Categories: Blog, Branding, communication, Customer Service, Facebook, Personality, Social Media

The Incident   These employees really took the company’s old slogan, “Think Outside the Bun,” to a whole new level! Recently, two Taco Bell employees thought it was humorous to post a photo of one of them licking a stack of taco shells and posted it on Facebook, via username “Jj O’Brian Nolan” and Reddit.   That’s the Way the Taco Crumbles   The general public response was not as hilarious as these employees expected. Instead, social media users began to question the cleanliness of Taco Bell’s food and facilities, well if they weren’t already. However, some social media users (more…)

Understanding Edgerank is All about U, W and D By Tiffany Tosh

Posted on May 15th, 2013 Categories: Facebook

The average Facebook user spends about one-fourth of their time on that site scrolling through their news feed according to Mashable.com. The best way to expand your brand’s reach on Facebook is to get your content into your fans’ news feeds.   How does Facebook determine what content travels into an individual’s news feed? The first step towards answering this question is understanding the Edgerank metric.   Edgerank is the algorithm that Facebook employs to filter posts streaming into a person’s news feed. Edgerank is comprised of three factors: Affinity, Weight and Decay. The following is a description of these (more…)

When Searches Go Social: The New Facebook Search By Tiffany Tosh

Posted on January 23rd, 2013 Categories: Advertising, Blog, digital media, Facebook, Marketing, Social Engagement, Social Media

It’s been about a week since Facebook launched its new Graph Search. Now you’re able to find people or companies not only by their name, but also by their interests, things they’ve liked, photos they’ve posted and places they’ve visited. Now the question becomes what can we do as marketers to stay in search results?   Get Organized Are there some holes on your business page? Have you only filled out the necessary information to create a Facebook page? Well now is the time to start getting descriptive. Be sure to comb through your page and fill out every detail, (more…)

Planning Ahead with a Social Media Calendar By Tiffany Tosh

Posted on January 9th, 2013 Categories: Advertising, Blog, Facebook, Marketing, Refuge, Social Media

The beginning of the year gives everyone a chance to get everything together and organized before your to-do list becomes like a monster of a science fiction movie. Next thing you know you’re too busy to creatively write and track your social media posts. A way to prevent this is to do what many editors and authors have done for years, which is to create a social media calendar.   Added Benefits   Similar to traditional publishing calendars, a social media calendar helps you break down what and when you want to be posting. There are many benefits to a (more…)

Building Trust: Gaining Social Media Followers By Tiffany Tosh

Posted on December 26th, 2012 Categories: Campaigns, Consumer Engagement, digital media, Facebook, Marketing, Social Engagement, Social Media

You’ve worked and slaved over your social media accounts to cultivate your followers and grow the number of likes, but it seems like nothing is working. Well it’s time to try something different instead of posing funny pictures of cats. Here are sometips to grow your likes and get everyone excited about your brand or company.   Make It Your Online Portfolio   Social Media Today’s writer, Pam Moore, suggests posting examples of your work to establish you know what you’re doing. These examples can range from past projects your company has done to testimonials from current and past customers (more…)

Get Promoted With Promoted Facebook Posts By Tiffany Tosh

Posted on November 14th, 2012 Categories: communication, digital media, Facebook, Marketing, Social Media

This summer Facebook released a new feature for its users: Promoted Posts. These posts, which are written like normal posts, make sure all of your followers see the information you are trying to push. Right now they’re only available to Facebook Pages that have at least 400 likes.     What Should I Post?   Post things that are similar to previous topics that your audience interacted well with. The Facebook Help page recommends taking a look at your Page Insights to best gauge your audience and what they interact best with. The help page also suggests that a new (more…)

SPRING 2013 Internship: Digital Marketing Intern By Tiffany Tosh

Posted on November 13th, 2012 Categories: Advertising, Branding, Campaigns, digital media, Facebook, Interns, Marketing, Personality, Refuge, Social Engagement, Social Media

The REFUGE Group, a rapidly growing integrated marketing strategies firm, is looking for a Houston resident who is proficient in and an active user of digital and interactive media.  The ideal candidate will be creative, self-motivated, have excellent written and oral communication skills, and will possess a positive and professional approach when working with a variety of people.   To perform well in this internship you need to enjoy using and have working knowledge of social and news bookmarking sites as well as understand the power of a social media presence for brands and products.  Students working toward a college (more…)

Daily Deals: Figuring Out Social Media’s New Deals By Tiffany Tosh

Posted on October 31st, 2012 Categories: Campaigns, communication, digital media, Facebook, Non-traditional, Social Engagement, Social Media

While it seems that the economy is growing day by day, people are still keeping a close watch on their spending habits. Most people look to find the best deals and social media sites like Facebook and Foursquare have jumped on the opportunity to distribute deals just for their users. We’ve broken down what it takes to create this deal and send it out to your fans.   Foursquare   No I’m not talking about the game you use to play at recess. This social media powerhouse totes over 25 million members worldwide and has seen about 2.5 billion check-ins (more…)

Focusing In On Facebook By Tiffany Tosh

Posted on September 12th, 2012 Categories: Advertising, Branding, Campaigns, communication, Consumer Engagement, digital media, Facebook, Non-traditional, Social Media

We’ve all seen the new Frito-Lay commercial with Eva Longoria running around New York coming up with new flavors, so she can win the million dollar prize. While it seems a little weird having random consumers yelling ideas at you or in Frito-Lay’s case submitting ideas on their Facebook app, it looks like Frito-Lay is onto something. They have turned social media into a world wide focus group. They currently have 847,836 users and counting for the race for the newest Lay’s flavor.   This isn’t just a flash in the pan scenario. Other companies like Walmart have been listening (more…)