Capturing your Company on Instagram

Posted on September 26th, 2012 by admin Categories communication

Instagram was once thought of only as an app for people to share photos of what they are eating, where they are going, what they are doing, etc. As the app continues to grow through its new parent company Facebook, Instagram is drawing the attention of other users, specifically businesses.



Well let’s break down how Instagram works. Basically you take or upload a photo to the app and you can edit the photo by changing the filter of the photo (see example). You also add a caption to the photo so your followers will know what/who is in the photo, where it was taken, etc.


You might be wondering: “This sounds fun but how can I use Instagram for my business?” Well one way you can use the photo is to update your followers about your newest inventory not only on Instagram, but also on Facebook, Twitter, Flickr, and Foursquare. You can connect directly with your followers by seeing how many people liked the photo and/or commented on it. That way you can know how your customers feel about your products.


I think Instagram is a super easy app to get your name and products out to a new audience. If you try Instagram, let us know what you think!

First Impressions: Business Card Edition

Posted on September 19th, 2012 by admin Categories Branding

The business card have been a staple in the business world since the 17th century when they were used as trade cards for merchants. While they were much smaller back then, they still had the same idea: getting your name and business out into the general public. Here are some items that you should remember when creating your card.

When creating your business card, make sure you include all of your contact information. That includes but is not limited to: name, title, company, business address, business phone number with extension (if you have one), cell phone number, email, company website, and fax number. You should also make sure all of the information is up to date. If you change a number or email, don’t just cross out the old information on the card and write in the new information; go get new cards made.

Also take the time to make your card creative and memorable. Whether that means adding a fun graphic or just your business’s logo, make the card yours! Just be sure to keep in mind not to have multiple fonts, hard to read fonts, or try to squish too much information on the card. You don’t want it to be unreadable. Remember this is like a mini billboard for your client’s wallet, so you want it to stand out against competitors. One of the most creative cards I’ve seen is this one from Germany:

If you want to get some more creative business card ideas, then be sure to check out this website that has 80 creative and unique business cards.

Focusing In On Facebook

Posted on September 12th, 2012 by admin Categories Advertising

We’ve all seen the new Frito-Lay commercial with Eva Longoria running around New York coming up with new flavors, so she can win the million dollar prize. While it seems a little weird having random consumers yelling ideas at you or in Frito-Lay’s case submitting ideas on their Facebook app, it looks like Frito-Lay is onto something. They have turned social media into a world wide focus group. They currently have 847,836 users and counting for the race for the newest Lay’s flavor.


This isn’t just a flash in the pan scenario. Other companies like Walmart have been listening to followers on Facebook, Twitter and other social media sites to see what is popular and what people will buy. I am sure you are wondering, but how can I make this work for my business? Well here are a few tips you could use to get your consumers input:

-Use the “Ask a Question” tool on Facebook and ask your followers which item would they rather see in your store.


-Look at free trending sites like SocialSeek or Social Mention to see what new product is trending or what people are saying about different products. For example: here are the up to date social media results for cupcakes.

-Post a photo to your tweet and have your Twitter followers retweet you if they like photo. If not, have them reply to you explaining what they would rather see.


If you have used to social media to gauge your consumers, please let us know how it worked for you.

To Pin or Not to Pin?

Posted on September 5th, 2012 by admin Categories communication

Nowadays it seems like everyone and their dog is on Pinterest, but should some companies have a Pinterest account? Digett’s Amy Peveto breaks down some of the decision points you should think about before your company jumps on the pinning band wagon. Here are some of the questions Peveto raises:


  • Does it fit what your business does?
    • Can you find pins that represent what your company does/offers?
  • Do you have the time to make sure your account stays up to date?

If you answered yes to these questions and the others that Peveto proposes, then you should look into getting an account because Pinterest will open the door for new opportunities. With an audience the size of 11.7 million and counting, you are opening the door to a whole new world of potential customers. Pinterest has also taken web referrals world by storm by beating out Twitter, Bing and Google (referral).

While these achievements seem impressive now, it looks like Pinterest will keep growing and the companies that have accounts will reap the benefits.  If your company has a Pinterest account, tell us how it’s doing!