Category: Personality

Twitter Socialite: How Do Your Followers Perceive You? By Tiffany Tosh

Posted on November 28th, 2012 Categories: Blog, Branding, Consumer Engagement, digital media, Marketing, Personality, Social Media, Uncategorized

A majority of companies today have jumped on the social media wagon and created a Twitter account. The next matter of discussion is how well are these companies using their Twitter account? Well, I’ve broken down Twitter accounts into three categories: Wallflower, Piggy Backer, and Socialite.     The Wallflower   A Twitter wallflower is an account that sits back and just observes tweets from other people. They may occasionally retweet or comment on someone else’s tweet, but they create original tweets. If you find yourself in this category, I suggest doing some research. You can do this by looking (more…)

Let’s Get Live With Live Streaming Video Platforms By Tiffany Tosh

Posted on November 21st, 2012 Categories: communication, Consumer Engagement, digital media, Personality, Social Media, WEB 2.0

Have you ever had an in-store event and wish your customers in another location could have participated too? Now such an event is possible with streaming platforms that let your event go live with a webcam and a internet connection. Here we introduce to the two biggest platforms.   I Stream, UStream According to their website, USteam is the fastest growing and largest live streaming platform. One of their claims to fame is President Obama used their platform during his 2008 campaign. Set up you custom channel and use UStream on everything from your smartphone to a webcam to encoders. (more…)

SPRING 2013 Internship: Digital Marketing Intern By Tiffany Tosh

Posted on November 13th, 2012 Categories: Advertising, Branding, Campaigns, digital media, Facebook, Interns, Marketing, Personality, Refuge, Social Engagement, Social Media

The REFUGE Group, a rapidly growing integrated marketing strategies firm, is looking for a Houston resident who is proficient in and an active user of digital and interactive media.  The ideal candidate will be creative, self-motivated, have excellent written and oral communication skills, and will possess a positive and professional approach when working with a variety of people.   To perform well in this internship you need to enjoy using and have working knowledge of social and news bookmarking sites as well as understand the power of a social media presence for brands and products.  Students working toward a college (more…)

First Impressions: Business Card Edition By Tiffany Tosh

Posted on September 19th, 2012 Categories: Branding, communication, Graphic Design, Marketing, Personality

The business card have been a staple in the business world since the 17th century when they were used as trade cards for merchants. While they were much smaller back then, they still had the same idea: getting your name and business out into the general public. Here are some items that you should remember when creating your card. When creating your business card, make sure you include all of your contact information. That includes but is not limited to: name, title, company, business address, business phone number with extension (if you have one), cell phone number, email, company website, (more…)


Posted on June 20th, 2012 Categories: Branding, communication, Consumer Engagement, Non-traditional, Personality

Imagining this scenario may be difficult for some people, but we believe there’s a lot to be learned from reality T.V. No, really. If you take a moment to dissect what lays behind their overwhelming success, the basic principles don’t stray too far from what generally determines and defines success. Faith in the product, ample amounts of self-confidence and an intimate understanding of human behavior go a long way in creating marketing campaigns that leave strong impressions for a long time. How do we make it happen? If there’s anything Extreme Makeover: Home Edition has shown us, it’s that people (more…)

Making Connections By REFUGE Team

Posted on June 13th, 2012 Categories: Branding, communication, Consumer Engagement, Marketing, Personality

How do you make connections? This may sound like a rhetorical question at the off-set, but when it comes to serving a target market that gets lumped together as a distant demographic, how do people find ways to reach out and connect? We’ve been thinking about this for a while. After all, if marketers can’t find ways to connect with their target markets in earnest, how do they adapt to change and changing interests within their demographics? We’ve thought about this for a while. Really, it’s what we do. And we’ve narrowed our thoughts down to two basics: Listening & (more…)

The Right Splash of Color By REFUGE Team

Posted on May 9th, 2012 Categories: Campaigns, Graphic Design, Marketing, Personality, Uncategorized

If you’re trying to launch a sleek, aesthetically compelling campaign, hire yourself a professional graphic designer. Why? Because they’ve been trained in color theory and color placements and know exactly how certain colors are perceived.    Choosing campaign colors is more than just splashing paint across a canvas – it’s a very deliberate choice. Especially because your colors become a strong component of your brand identity and image.  From brochures to TV and print ads and even business cards, you communicate your brand ethos at every step.       Color. Theory?   Not really. Iconic brands have used color (more…)

Refuge Marketing: On the Inside By REFUGE Team

Posted on May 3rd, 2012 Categories: Facebook, Interns, Personality, Refuge, Social Media, Uncategorized

At Refuge, we’re proud of being able to attract creative and intelligent people who understand that the heart of marketing lies in connecting with people. Our internship program allows us to work with bright and dedicated minds before and we thought it would be a great idea to introduce them to you.   Candace Espinal has enjoyed working with our long-standing clients, Eye Elegance and Cabinets & Designs. Her focus has always been ensuring that our clients’ requests are handled as professionally as possible. She has been vested in their success and attempted to provide them with equal attention to (more…)

Cult Personalities By REFUGE Team

Posted on April 25th, 2012 Categories: Branding, communication, consumer behavior, Marketing, Personality, Uncategorized

Sometimes it’s good to be different. No, scratch that. It’s always good to be a little different, a little edgy, a little bit kooky and a lot bit silly. After all, it wasn’t the straight-line thinkers who developed the best fan following. Harley-Davidson is a shining example. So are brands like Apple, Jones Cream Soda and Krispy Kreme donuts. They may be mainstream now, but takes a certain chutzpah to develop the fan following that these brands have.     In the lives of all cult classics, however, comes a tipping point when the core group of followers must be (more…)


Posted on April 11th, 2012 Categories: Campaigns, Consumer Engagement, Marketing, Personality, Social Engagement

 Driving Audience Engagement   It sounds elusive at the offset, doesn’t it? Where do you go and how do you create or source the kind of content that might spark multiple love affairs with the market you’re in? Despite the staggering odds (we’re in the mood for a little drama today!), the forecast looks favorable. Because it’s clearly achievable, since brands out there who aren’t Lady Gaga have managed to swing it.   Beyond alluring and high-quality pictures lie a few principles that are a little more fundamental and time-tested, at least as far as communicating with your audience is concerned. Because, (more…)