Category: Social Media

Facebook Continues to Innovate with new Features By REFUGE Team

Posted on October 29th, 2015 Categories: Blog, Facebook, Social Media

By Vlad Vidaeff   Mark Zuckerberg and the creative team in Menlo Park sure have been busy as of late.  Facebook has been steadily rolling out waves upon waves of new features.  Better yet: there are exciting new features on the way in the near future as well! (more…) (more…)

The Insider’s Guide to Google+ By REFUGE Team

Posted on October 21st, 2015 Categories: Blog, Google Search, SEO, Social Media

By Vlad Vidaeff   The importance of social media in today’s evolving marketing landscape is undisputed: social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, and Instagram are important marketing content tools.  But how about Google+?  Should your company add the platform to its marketing mix?  Are you impressed by the name behind the platform but confused as to its purpose?  You’re not alone.  This blog will discuss why you NEED to add Google+ to your arsenal. (more…) (more…)

The Insider’s Guide to LinkedIn and why your Business should have an Active Presence By REFUGE Team

Posted on October 7th, 2015 Categories: Advertising, Analytics, Blog, Linkedin, Social Media

  By Molly Redus   Social media has created endless opportunities for not only consumers, but businesses as well. Businesses within a variety of industries are heavily involved in the social media realm. One of the popular platforms used by companies is LinkedIn. Today, there are over 3 million company pages active on LinkedIn. LinkedIn has created an algorithm that provides multiple features to benefit a business and their online presence. (more…) (more…)

3V Advertising and Snapchat’s Push to Become a Leader in Mobile Advertising By REFUGE Team

Posted on September 30th, 2015 Categories: 3V Advertising, Advertising, Blog, Snapchat, Social Media

By Katelyn Whittaker   Back in January Snapchat made a big change to its platform by adding Live Stories and the Discover Tab. Both additions set the company on a journey for success, becoming an advertising platform that can compete with giants such as Facebook and Twitter. (more…) (more…)

Periscope and Meerkat: Is there Potential? By REFUGE Team

Posted on August 5th, 2015 Categories: Blog, Meerkat, Periscope, Social Media

By Molly Redus   As the demand for instantaneous social media increases, there’s a new perspective in town. Periscope and Meerkat are live streaming apps for the iPhone and Android that were launched within the last year. They make live streaming from the palm of your hand possible. (more…) (more…)

To Social Media or Not to Social Media? By REFUGE Team

Posted on July 29th, 2015 Categories: Blog, Social Media

By Mirsa Sanxhaku   While most realize that social media is a powerful tool that is here to stay, others like Allison Graham, a social media historian, argue that social media is causing individuals to become, well… less social. Her worries are better illustrated satirically by the Polish-born Pawel Kuczynski (picture below), who depicts humanity trapped in its own cage, afraid to face the world head-on, instead, molding his experiences through the eyes of social media. (more…) (more…)

The 5 Twitter Accounts Every PR Student Should Follow & Why By REFUGE Team

Posted on April 9th, 2014 Categories: Blog, Social Media

As a public relations or marketing student you should start getting familiar with different social media avenues that will be able to help you land internships, jobs, and also help you garner attention. Twitter is a vastly growing social media outlet that is now one of the most important tools a student can use to begin their career. This post will go over five people, organizations, and other accounts you should follow on twitter and why.   1. The Company You Are Interested In and/or Applying To It is extremely important in this career field to be following the company (more…)

Instagram for Business By REFUGE Team

Posted on February 27th, 2014 Categories: Blog, digital media, Social Media

In blogs past, we mentioned how great Facebook and Twitter are for your business. However, there are several social media avenues we have left unexplored. Many people use Instagram for photos of their food and selfies because it’s a very easy app to use and they offer tons of fun filters. Instagram is also great for business because it allows customers to see a different side of your company.   Find The Balance   Posting photos on Instagram is all about balancing business and fun. Don’t bog your profile down in pictures of products used to hard sell. You can (more…)

Event Planning By REFUGE Team

Posted on November 6th, 2013 Categories: Blog, Refuge, Social Media

Who doesn’t love attending an event? Attending is the fun and easiest part of an event. Planning can be a little more challenging for the host if you’re not prepared and keep up with what and when things need to be done. The first thing that needs to be done is find out how many guests will be attending and when the event will take place. This will help determine what venues are available to hold your projected attendees.   The next important task is securing food & beverage. If you’re planning an event with a non-profit organization and they (more…)

#Hashtags By REFUGE Team

Posted on October 23rd, 2013 Categories: Advertising, Branding, communication, Social Engagement, Social Media

In the digital world that we live in, follow, advertise and market in the newest trend is hashtaging. However, when using hashtags (#) there is a guide one must follow in order to maximize the newest trend in gaining an audience or followers. Yes there is a proper way to hashtag in the social network world, which clearly individuals who do not know the etiquette will hashtag everything, even partial or whole thoughts.   Justin Timberlake and Jimmy Fallon demonstrated the over use of hashtags in a recent skit for Jimmy Fallon’s show.   Although hashtags have been used on (more…)