Category: communication

LinkedIn Marketing – Thinking Beyond the Resume By REFUGE Team

Posted on February 22nd, 2012 Categories: Blog, communication, Linkedin, Marketing

Many of us have LinkedIn profiles displaying our work histories and employer endorsements, but let’s be honest – many of those profiles lay dormant while the more visually engaging social media networks hold our attention for the largest part of our days.   But LinkedIn is a powerful medium right at our fingertips to connect with like-minded professionals, especially via business or product recommendations. Granted, you have to pour in a little effort to garner attention from the community; but we all know how far a personal recommendation goes in communicating trust and value.   There are a few avenues (more…)

Pinterest – Why the Hype By REFUGE Team

Posted on February 15th, 2012 Categories: communication, consumer behavior, digital media, Pinterest, Social Engagement, Uncategorized

The latest buzzword on everyone’s lips, social media plans and web design lately is Pinterest. Described on the site as “an online pinboard to organize and share the things you love” this newcomer on the social media scene has garnered a lot of attention for itself. The question is why. What’s so special about this website that has suddenly, even in a beta stage, managed to gain droves of followers?   We still don’t know. But after spending a little time on it, we do have a few ideas to throw around.     Visual Appeal   In the opinion (more…)

Why Foursquare? And What It Means for your Business. By REFUGE Team

Posted on August 31st, 2011 Categories: communication, digital media

What does it mean to think globally and act locally? To build a space where a global community can be transposed to the street level?    Imagine, if you will, one of your most loyal clients walking around with a Mayorship badge to your virtual location. Add to that a special reward – a gift certificate, a coupon, a free dessert with dinner – which becomes the cherry on top of bragging rights.   Client bragging rights are important – they translate to word-of-mouth advertising for your business.  Now imagine the conversions and ROI’s resulting directly from these Foursquare check-ins. (more…)