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Social media marketing has come a long way, from a discretionary splurge to vital business investment. The only problem is nobody has money to burn. In fact, being frugal is imperative for most entrepreneurs and marketers. They have to translate the immense social buzz into tangible business results. What is more, the goal is to do it without breaking the bank or too much sweat. Social media management is the best way to go about these priorities. It hinges on a set of best practices geared toward growing your audience and driving engagement. Although management tends to be a full-time (more…)

Is your business one of the nearly 50% of small businesses that don’t have a website? If you said yes, it’s time to change that. You may think that everyone knows your business or that you don’t need a website because your business has been around for years. People expect to see a business website, and if you don’t have one, potential customers are less likely to trust your business. That means they’re going to go elsewhere. That’s enough to tell yourself, “I need a website!” Read on to learn what you need to do to set up your website (more…)

Are you managing a small business? Do you wish to increase brand awareness among your target market? Then you need to work on your search engine optimization (SEO).  SEO involves your website’s rankings in Google and other leading search engines. Moreover, 93% of online activities begin in these search engines. Thus, incorporating SEO in your strategies is a must if you wish to expand your reach and influence. SEO marketing is one of the most important forms of digital marketing. But how exactly do you employ effective SEO marketing for small businesses? What are the essential aspects you need to (more…)

Humans are visual before anything else—in fact, an entire half of our brain works on processing the signals our eyes take in. As such, if you want your brand to resonate with people, you have to appeal to their sense of sight. That's why well thought out digital design and effective marketing go hand in hand. Your brand's image is the thing people recall when they're choosing which products or services to buy. If you're planning to head up any digital marketing projects this year, read on to learn how to make your design choices work for you. Start With (more…)

What is a brand image? Your brand is how customers recognize your company and your products. Here's how your brand impacts your business. A positive brand image is vital to not disappearing in the sea of over 30.2 million small businesses in America. A company brand image helps inform potential customers whether or not they want to do business with you. When you're competing with a multitude of other businesses that offer the same services, you need a positive brand image to help set you apart. It doesn't matter what your industry specialization is. Brand image advertising is always vital (more…)

We're Not Quite There Yet If you've been keeping up with the latest trends in technology and business, you’re probably sick of hearing about AI. There are a lot of articles about the future of machine learning (ML) and Artificial Intelligence (AI) infiltrating our lives, but as a small business owner, you might not even know how it affects you. Some people think it's impossible to incorporate AI or ML into your systems unless you’re a Facebook or Google. Others believe that integrating new technologies like AI into your business makes it more valuable. In reality, right now AI is (more…)

By Vlad Vidaeff Mad Men is one of my all-time favorite TV shows.  As I was not alive during the 60’s and 70’s, I found it fascinating to get a glimpse of what the advertising world was like during those times.  Things have changed so much since then.  The rapid advancements in technology, the rise of digital marketing, and gender equality are a couple of the transformative changes that have taken place.  This blog will analyze a recent gender bias study conducted by Unilever which took a look at how women are portrayed in advertisements. (more…) (more…)

By Brandon Palmer When we leave the house every morning and get on the highway, what is the first thing we see on the road? Billboards? You guessed it! Of course, it’s not just billboards that are visible outside of our homes. Ads on public transportation, at the Houston METRORail, and on any free space advertisers are able and willing to purchase. We speak so often about digital media, social media specifically, and the huge impact it is having on marketing and the world in general, it seems only fair that we level out the conversation and discuss a bit (more…)

By Vlad Vidaeff It is no secret that Snapchat is one of today’s most promising social media networks.  Capitalizing on a younger generation, Snapchat allows what some have called the “selfie generation” to indulge in what they like to do: take pictures of themselves and their friends.  As the platform’s user base continues to grow at an impressive rate, monetizing its business is a key strategic focus.  This blog will explore how Snapchat’s recent acquisition is a positive step in that direction. (more…) (more…)

By Brandon Palmer If you are an entrepreneur, work for corporate America, or are involved in the marketing field, you’ve probably heard of branding, and more importantly, developing a brand story. Here’s the real question, what is this elusive brand story everyone keeps talking about? Well, a brand story may have as many definitions as the number of people you ask. However, this blog will delve into our understanding of a brand’s story, and why it matters. (more…) (more…)