The Right Splash of Color By REFUGE Team

Posted on May 9th, 2012 Categories: Campaigns, Graphic Design, Marketing, Personality, Uncategorized

If you’re trying to launch a sleek, aesthetically compelling campaign, hire yourself a professional graphic designer. Why? Because they’ve been trained in color theory and color placements and know exactly how certain colors are perceived.    Choosing campaign colors is more than just splashing paint across a canvas – it’s a very deliberate choice. Especially because your colors become a strong component of your brand identity and image.  From brochures to TV and print ads and even business cards, you communicate your brand ethos at every step.       Color. Theory?   Not really. Iconic brands have used color (more…)

Refuge Marketing: On the Inside By REFUGE Team

Posted on May 3rd, 2012 Categories: Facebook, Interns, Personality, Refuge, Social Media, Uncategorized

At Refuge, we’re proud of being able to attract creative and intelligent people who understand that the heart of marketing lies in connecting with people. Our internship program allows us to work with bright and dedicated minds before and we thought it would be a great idea to introduce them to you.   Candace Espinal has enjoyed working with our long-standing clients, Eye Elegance and Cabinets & Designs. Her focus has always been ensuring that our clients’ requests are handled as professionally as possible. She has been vested in their success and attempted to provide them with equal attention to (more…)

Cult Personalities By REFUGE Team

Posted on April 25th, 2012 Categories: Branding, communication, consumer behavior, Marketing, Personality, Uncategorized

Sometimes it’s good to be different. No, scratch that. It’s always good to be a little different, a little edgy, a little bit kooky and a lot bit silly. After all, it wasn’t the straight-line thinkers who developed the best fan following. Harley-Davidson is a shining example. So are brands like Apple, Jones Cream Soda and Krispy Kreme donuts. They may be mainstream now, but takes a certain chutzpah to develop the fan following that these brands have.     In the lives of all cult classics, however, comes a tipping point when the core group of followers must be (more…)

Non-Traditional Marketing By REFUGE Team

Posted on April 18th, 2012 Categories: Advertising, Campaigns, Guerilla, Marketing, Non-traditional

So, we’re all in a field where the jargon of the landscape is littered with phrases like “thinking outside the box” and “being different”. With marketers scurrying around trying to find faster, snazzier and more exciting ways to sell the latest gimmick, some of the best ways to connect with an audience get left by the wayside.  Lately though, we’ve been of the opinion that if people are brought together with a greater sense of affability, the profits follow along.       A Pen for Your Thoughts?   Of course that requires a little creative thinking on everyone’s part, (more…)

By REFUGE Team

Posted on April 11th, 2012 Categories: Campaigns, Consumer Engagement, Marketing, Personality, Social Engagement

 Driving Audience Engagement   It sounds elusive at the offset, doesn’t it? Where do you go and how do you create or source the kind of content that might spark multiple love affairs with the market you’re in? Despite the staggering odds (we’re in the mood for a little drama today!), the forecast looks favorable. Because it’s clearly achievable, since brands out there who aren’t Lady Gaga have managed to swing it.   Beyond alluring and high-quality pictures lie a few principles that are a little more fundamental and time-tested, at least as far as communicating with your audience is concerned. Because, (more…)

Meetup Marketing By REFUGE Team

Posted on April 4th, 2012 Categories: communication, Marketing, Meetup, Offline

Meetups – groups of people brought together by common interest through an online and social portal - have become a great way to network with the local shared-interest community and a cost-effective way to find a niche market. Granted it requires a little effort to lift-off, but then what doesn’t if it’s worthwile.     The best part of organizing a Meetup group is the minimal cost of customer acquisition. Although signing up at Meetup.com is a free process, you always have the option of charging for your events, which is what many people choose to do.    While the (more…)

How Much Klout Do You Have? By REFUGE Team

Posted on March 28th, 2012 Categories: communication, KLOUT, Marketing, Social Engagement, Social Media, Uncategorized

Because there weren’t enough social media channels and antics to keep track of, we’re going to tell you about another one. As their site, very boldly, declares, Klout is the Standard for Influence. How does it work? Klout pools together your conversations and interactions on your social media channels and determines, on a scale of 1 – 100, how wide your spheres of influence are.   If you don’t know what your Klout score is, finding out about it involves a fairly simple sign-up process. You fill in your details using your Twitter or Facebook account, answer a few questions (more…)

Does Your Brand Have a Personality? By REFUGE Team

Posted on March 21st, 2012 Categories: Branding, Marketing, Personality

If ever there was space to show and express yourself instead of telling people about it, this is it. Over the past decade marketers and organizations have discovered, sometimes painfully, that a brand’s personality and identity can prove to be more important and valuable than just brand recognition.     A positive display of brand identity and personality tend to encompass a wide range of factors, especially those pertaining to the intangible side of marketing. How ethical are your corporate decisions? How much do you value a human connection with your customers? How much of an emphasis do you place (more…)

Are QR Codes a Thing of the Past? By REFUGE Team

Posted on March 14th, 2012 Categories: Branding, Campaigns, digital media, Marketing, QR Codes, Social Engagement, Uncategorized, WEB 2.0

Not yet. There’s a lot more life left in these Quick Response images than we choose to give them credit for. Just when we thought that these square, geometric data-boxes with confusing uses were beginning to phase out, small business owners began adopting them. And to think they began as a car-tracking device.   QR code uses are definitely expanding. Lately, restaurants have been adopting them to lead customers directly to menus and online ordering pages. In the case of Manny Rai, Lakewood business owner, QR Codes outside his Wine & Beer business are helping him attract business from curious (more…)

Customer Service in a Web 2.0 World By REFUGE Team

Posted on March 8th, 2012 Categories: Customer Service, Marketing, Social Media, WEB 2.0

With marketing and social media gurus advocating a 24-hour turnaround time for customer service requests – and some organizations following this advice – keeping up can very quickly go into overdrive. Especially since not every small business has the resources to dedicate to monitoring their social media channels around the clock.     It’s a harried world and burnout is always looming with our constant connections. However, timely and effective management of service requests aren’t as out of reach as we might think. We’d like to offer a few suggestions to help you get started.    1. Get Acquainted Get (more…)