Meetup Marketing By REFUGE Team

Posted on April 4th, 2012 Categories: communication, Marketing, Meetup, Offline

Meetups – groups of people brought together by common interest through an online and social portal - have become a great way to network with the local shared-interest community and a cost-effective way to find a niche market. Granted it requires a little effort to lift-off, but then what doesn’t if it’s worthwile.     The best part of organizing a Meetup group is the minimal cost of customer acquisition. Although signing up at Meetup.com is a free process, you always have the option of charging for your events, which is what many people choose to do.    While the (more…)

How Much Klout Do You Have? By REFUGE Team

Posted on March 28th, 2012 Categories: communication, KLOUT, Marketing, Social Engagement, Social Media, Uncategorized

Because there weren’t enough social media channels and antics to keep track of, we’re going to tell you about another one. As their site, very boldly, declares, Klout is the Standard for Influence. How does it work? Klout pools together your conversations and interactions on your social media channels and determines, on a scale of 1 – 100, how wide your spheres of influence are.   If you don’t know what your Klout score is, finding out about it involves a fairly simple sign-up process. You fill in your details using your Twitter or Facebook account, answer a few questions (more…)

Does Your Brand Have a Personality? By REFUGE Team

Posted on March 21st, 2012 Categories: Branding, Marketing, Personality

If ever there was space to show and express yourself instead of telling people about it, this is it. Over the past decade marketers and organizations have discovered, sometimes painfully, that a brand’s personality and identity can prove to be more important and valuable than just brand recognition.     A positive display of brand identity and personality tend to encompass a wide range of factors, especially those pertaining to the intangible side of marketing. How ethical are your corporate decisions? How much do you value a human connection with your customers? How much of an emphasis do you place (more…)

Are QR Codes a Thing of the Past? By REFUGE Team

Posted on March 14th, 2012 Categories: Branding, Campaigns, digital media, Marketing, QR Codes, Social Engagement, Uncategorized, WEB 2.0

Not yet. There’s a lot more life left in these Quick Response images than we choose to give them credit for. Just when we thought that these square, geometric data-boxes with confusing uses were beginning to phase out, small business owners began adopting them. And to think they began as a car-tracking device.   QR code uses are definitely expanding. Lately, restaurants have been adopting them to lead customers directly to menus and online ordering pages. In the case of Manny Rai, Lakewood business owner, QR Codes outside his Wine & Beer business are helping him attract business from curious (more…)

Customer Service in a Web 2.0 World By REFUGE Team

Posted on March 8th, 2012 Categories: Customer Service, Marketing, Social Media, WEB 2.0

With marketing and social media gurus advocating a 24-hour turnaround time for customer service requests – and some organizations following this advice – keeping up can very quickly go into overdrive. Especially since not every small business has the resources to dedicate to monitoring their social media channels around the clock.     It’s a harried world and burnout is always looming with our constant connections. However, timely and effective management of service requests aren’t as out of reach as we might think. We’d like to offer a few suggestions to help you get started.    1. Get Acquainted Get (more…)

The New Facebook Timeline- What to Expect By REFUGE Team

Posted on March 1st, 2012 Categories: Branding, Consumer Engagement, digital media, Facebook, Marketing, Social Engagement, Social Media, Uncategorized

 After introducing its vast array of audiences to the visually engaging and multimedia friendly Timeline feature, Facebook has finally announced its plans to unroll Timeline Pages for organizations.       Overall, we think it’s a great idea - if it’s composed well, the Timeline offers a good opportunity for your customers to gain a close-up understanding of your company’s product offerings, your company culture, your story and your success.    As we keep discovering, there’s no harm in gaining a reputation for being more personable or for developing a leaning towards quality customer service. Besides, Timeline Pages come with (more…)

LinkedIn Marketing – Thinking Beyond the Resume By REFUGE Team

Posted on February 22nd, 2012 Categories: Blog, communication, Linkedin, Marketing

Many of us have LinkedIn profiles displaying our work histories and employer endorsements, but let’s be honest – many of those profiles lay dormant while the more visually engaging social media networks hold our attention for the largest part of our days.   But LinkedIn is a powerful medium right at our fingertips to connect with like-minded professionals, especially via business or product recommendations. Granted, you have to pour in a little effort to garner attention from the community; but we all know how far a personal recommendation goes in communicating trust and value.   There are a few avenues (more…)

Pinterest – Why the Hype By REFUGE Team

Posted on February 15th, 2012 Categories: communication, consumer behavior, digital media, Pinterest, Social Engagement, Uncategorized

The latest buzzword on everyone’s lips, social media plans and web design lately is Pinterest. Described on the site as “an online pinboard to organize and share the things you love” this newcomer on the social media scene has garnered a lot of attention for itself. The question is why. What’s so special about this website that has suddenly, even in a beta stage, managed to gain droves of followers?   We still don’t know. But after spending a little time on it, we do have a few ideas to throw around.     Visual Appeal   In the opinion (more…)

The Superbowl Ad By REFUGE Team

Posted on February 1st, 2012 Categories: Advertising, Branding

Sure, the game’s big. Who doesn’t love the final word in a season fraught with partisan fan-fever? But let’s face it – the most watched televised event in the country brings the lure of shiny advertising with it. And that’s what makes people linger during commercial breaks. With 111 million viewers who tuned in for 2011, and a hefty $3.5 million dollar price tag for a 30 second spot, Superbowl advertising is officially at its priciest high.      But how does it all come together? The price tag barely scratches the surface of all the work that gets poured (more…)

Marketing Trends for 2012 By REFUGE Team

Posted on January 25th, 2012 Categories: Consumer Engagement, Marketing, Social Engagement, Social Media

Welcome back to another blog post! It’s been a busy week and we’ve been scrambling to track the trends to watch out for in the coming year. 2011 was the year of the mobile – mobile ads, mobile shopping, mobile gaming (Angry Birds, Words with Friends) and mobile websites. For 2012, we’re predicting a leap in mobile communications and marketing and a lot more. In some ways, we can expect to see more of the same, but with more sophistication and refinement.     What can you expect? Here’s our top 3 list:   1. Content is still king 2011 was (more…)